Saturday, 10 October 2026

The economics of free apps

If you are not paying for the product, how does it make money? A look at ads, data and subscriptions.

Illustration for “The economics of free apps”
Sample illustration

Most free apps earn money through advertising, by selling premium features, or by charging businesses that want to reach their users.

The bigger picture

Understanding the business model helps explain design choices, from endless feeds to nudges to upgrade.

This is sample content created for the demo site. Edit or delete it from the dashboard.